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EARN YOUR SEAT AT THE TABLE AND LEAD WITH IMPACT: BECOME THE DESIGN LEADER YOUR ORGANISATION NEEDS, WITHOUT WASTING TIME PLAYING THE POLITICS GAME
Imagine If You Were the Strategic Voice in Every Room...
*It’s 9 AM. You step into a meeting with product, marketing, and engineering. But today’s different. Instead of taking notes or responding to last-minute requests, people turn to you for insight. They ask, “How does this align with our user experience goals?” “What’s your vision for this?”
This time, it’s your voice that carries weight, and it feels like you’re finally making the impact you’ve been striving for.*
Sound familiar? If you’re here, it’s because you’re ready to become that person in the room—the strategic design leader who influences decisions, gains respect, and drives measurable business impact. But it’s hard to get there without a clear path, especially when you’re expected to know all the answers without being given the tools to figure them out.
Maybe you’ve been wondering:
- “How can I connect my design work to the bigger business picture?”
- “Why aren’t my ideas getting buy-in from stakeholders?”
- “What steps can I take to go from just executing designs to leading with influence?”
These are the questions ambitious designers face when they’re ready to level up and make an impact. But here’s the thing—achieving this doesn’t mean doing more design work. It’s about thinking differently, understanding how to position your work strategically, and building influence across your organization.
*Picture House, Chester
The Truth About Design Leadership:
It’s Not About Titles—It’s About Influence
The design world is evolving. Today, leading isn’t just about having a fancy title or years of experience—it’s about having the influence to shape decisions and make design a core part of business strategy. But most designers never get this far because they’re held back by common myths, like:
- “Only managers can be leaders.”
You don’t need to be a manager to lead. True leadership is about influence, collaboration, and the ability to drive a vision that people rally behind. - “Design doesn’t have a seat at the table in my organization.”
Many designers believe their organization just doesn’t “get” design, but here’s the truth: You can shift the perspective. When you start presenting your work in terms of business outcomes, stakeholders start listening. - “I need to wait until I’m more experienced.”
Leadership isn’t about waiting for a moment when you’re suddenly “ready.” It’s about taking ownership of your growth now, learning the skills, and creating impact in real-time.
What if you had the tools to break through these myths and start influencing decisions right where you are?
What’s Holding You Back From Becoming the Strategic Design Leader You Want to Be?
If you’re here, you’ve likely encountered some of these roadblocks on your way to design leadership:
- Feeling Stuck in Execution Mode
You’re busy delivering, updating, and tweaking designs. But you know there’s more to your role than just producing good work. You’re ready to align with the bigger picture, but instead, you keep finding yourself bogged down in execution, wondering how to break free and make a strategic impact.
Sound familiar? Here’s the truth: strategic impact isn’t about doing more—it’s about doing differently. - Struggling to Communicate Design’s Value to Non-Designers
You know the value of your work, but translating that value to others—especially those who speak in terms of metrics and revenue—can be tough. How do you communicate design’s impact in a way that resonates with the entire business?
Imagine presenting your work and having it recognized not as a “nice-to-have” but as a driver of real business outcomes. It’s not about speaking louder—it’s about knowing how to position design strategically. - Lack of Cross-Functional Collaboration
You have ideas, but they often stay siloed in the design team. In an ideal world, you’d be a bridge between departments, ensuring that product, marketing, and engineering are all aligned with the user experience. But how do you build that kind of influence?
The answer? By showing how design contributes to shared goals. It’s about shifting from being a “pixel-pusher” to a trusted collaborator who helps drive the business forward.
*The Markets, Chester
REAL STORIES, REAL IMPACT:
HOW DESIGN LEADERS TRANSFORMED THEIR ROLES
Let’s talk about designers who have been exactly where you are, who broke through these roadblocks and became leaders in their organizations. These are people who didn’t wait for a promotion or rely on luck—they took strategic action and reshaped their roles.
Sarah: Gaining a Seat at the Table
Now, Sarah is not only part of high-level discussions—she’s leading them. Her ideas drive decisions, and she’s respected as a key player in her organisation.aming her work in terms of business metrics. By presenting her design work as solutions that increased engagement and retention, she began receiving invitations to strategic planning meetings.
Now, Sarah is not only part of high-level discussions—she’s leading them. Her ideas drive decisions, and she’s respected as a key player in her organisation's success.
Ben: Building Trust Across Departments
Ben knew design had the potential to shape product strategy, but he struggled to gain traction with the product and engineering teams. He took a new approach—meeting with cross-functional colleagues to understand their goals and challenges. By aligning his work with their objectives, he gained trust and started leading collaborative projects.
Today, Ben is a go-to collaborator for product and engineering. His influence has grown, and design is seen as a critical part of the company’s growth.
Why Design Leadership Today Requires a New Kind of Thinking
The design landscape has changed. In the past, you could gain influence by simply delivering quality work. But today’s business world requires more—it requires a blend of design skills, strategic thinking, and business acumen.
Imagine if you had a system that guided you to:
Connect Design Work
to Business Outcomes
Knowing how to translate design into measurable impact is key to gaining respect and buy-in. Imagine framing your work in ways that executives can immediately connect to business objectives like revenue, retention, or customer satisfaction.
Build Influence
Without Authority
You don’t need a formal title to lead. By positioning yourself as a trusted partner across departments, you’ll start making an impact that goes beyond your immediate team.
The phrase "Lead by example" should be your mantra for getting things done!
Create a Design Vision
That Inspires Action
A strong design vision is like a north star—it inspires your team, guides projects, and builds trust. Imagine having a vision that motivates others to rally around shared goals, setting you up as a leader with a purpose.
The truth is, design leadership is no longer optional. It’s essential to drive user-centered business results, and you can be the one to make it happen.
Your Path to Leadership Begins Here:
ARE YOU READY?
At this point, you’re probably feeling a spark of possibility. You’re ready to bridge the gap between where you are now and where you want to be. But maybe you’re wondering, “What’s my next step?”
The difference between designers who lead and those who don’t isn’t talent—it’s having a roadmap. A roadmap that guides you through the stages of design leadership, from shifting your mindset to building trust with stakeholders and positioning design as a strategic function within your organisation.
You don’t have to figure this out on your own. In fact, the most successful design leaders don’t. They use proven frameworks, learn from others who’ve been there, and continuously refine their skills to create the impact they’re capable of.
Picture Yourself a Few Months from Now...
Imagine you’re in a meeting, presenting a design vision that aligns perfectly with the company’s goals. Instead of focusing on minor adjustments, the team is looking to you for insights that connect the dots between design, user experience, and business outcomes.
Imagine leading cross-functional projects, knowing how to influence and inspire those around you—even without formal authority. Imagine finally feeling that your work isn’t just making a difference—it’s helping to shape the company’s direction.
This isn’t just a possibility; it’s within your reach.
All it takes is the right approach, the right tools, and a commitment to stepping into the role you’re meant to play.
A Note From a Fellow Designer:
THIS IS YOUR MOMENT
If you’ve read this far, you already have the drive and the potential to become a respected design leader. The only thing standing between you and that goal is a system to guide you there. A system that simplifies the path, gives you the skills, and accelerates your progress.
The question now is:
Are you ready to invest in yourself and take the first step toward the role you know you’re meant to have?
Your journey to leadership doesn’t start someday—it starts today. Are you ready to step up and claim it?
Why I Created the Design Leadership Blueprint...
Over the years, I’ve met so many talented designers with the skills and vision to lead, but without a clear path forward. Like you, they wanted to make a greater impact, to be seen as strategic contributors—not just creators. They wanted their ideas and insights to shape decisions, their voices to be heard, and their influence to extend beyond design alone.
I created the Design Leadership Blueprint because I’ve seen firsthand how transformative a strategic approach to design leadership can be. This program exists to guide designers who are ready to take that next step—to move from execution to influence, from concept to impact.
This isn’t just about improving your design skills. It’s about learning to navigate leadership, communicate design’s business value, and build the kind of influence that drives real results. I built this blueprint to give you a structured path that turns those ambitions into a reality—no guesswork, just proven strategies that are simple to follow and impactful.
"I DIDN'T CHOOSE THE DESIGN LIFE..."
The Big Promise of...
THE DESIGN LEADERSHIP BLUEPRINT
The Design Leadership Blueprint promises to take you from an effective designer to a strategic design leader who earns their seat at the table, influences decisions, and shapes the direction of your organization.
Imagine feeling confident to lead without hesitation, communicate your vision clearly, and build trust with your cross-functional teams—all with the tools, strategies, and support to back you up. This program gives you the framework to create measurable impact, elevate your role, and make design an essential part of your company’s growth strategy.
What’s Inside the Blueprint: Lessons, Exercises, Community & More
The Blueprint is built to give you immediate wins and lasting success.
Here’s everything you’ll get:
In-Depth Modules
Each module breaks down a core pillar of design leadership with lessons that walk you step-by-step through the skills, techniques, and insights you need to apply immediately.
Actionable Exercises
Each lesson includes hands-on exercises, so you’re not just learning—you’re doing. You’ll apply these techniques in real time to see how they fit with your current projects, ensuring that every new skill sticks.
Supportive Community
You’ll gain access to the Blueprint Alumni Network, a group of like-minded design professionals who are on the same journey. Share insights, ask questions, and learn from others as you build your skills.
Bonus Resources & Tools
Throughout the program, you’ll get access to exclusive templates, tools, and resources designed to make your journey easier, faster, and more effective.
The Path to Your Future:
Module-by-Module Breakdown
Let’s walk through each module of the Design Leadership Blueprint so you can see how it’s structured to give you short-term wins and bring you closer to your ultimate goal as a recognized design leader.
In Module 1, we’ll start with the core of design leadership: shifting from a tactical to a strategic mindset. This module covers:
- What It Means to Lead in design, beyond just executing tasks.
- Developing a Leader’s Mindset by focusing on goals that impact the organization.
Short-Term Wins: By the end of this module, you’ll have the confidence to think and act strategically, positioning yourself as a proactive voice in your team.
Module 2 is about creating a vision that guides every project, aligns with business goals, and inspires your team. We cover:
- Creating a Vision Statement that reflects both user needs and business goals.
- Aligning Your Vision Across Teams so it becomes a shared objective.
Short-Term Wins: You’ll walk away with a clear design vision that’s compelling and aligned with company objectives, so you’re set up to lead with purpose.
In Module 3, you’ll learn to craft a design strategy that’s practical, impactful, and measurable. We’ll explore:
- Identifying High-Impact Tactics from 101 proven design tactics.
- Building a Long-Term Strategy for sustained design growth.
Short-Term Wins: You’ll leave this module with a roadmap for elevating design maturity in your organization, laying the foundation for impactful results.
Module 4 develops your strategic mindset and leadership skills, giving you tools to:
- Think Beyond Design Projects and connect your work to broader business objectives.
- Make Informed Decisions with strategic frameworks.
Short-Term Wins: You’ll start contributing to high-level conversations, bringing a strategic perspective that earns respect and influence.
Leadership isn’t just about skills—it’s about influence. In Module 5, you’ll learn:
- How to Build Relationships across departments for stronger collaboration.
- Strategies for Gaining Executive Buy-In to increase your impact.
Short-Term Wins: You’ll have immediate ways to gain influence and see how to lead effectively, even without a formal title.
IMAGINE THE IMPACT YOU WILL CREATE
By the end of the Design Leadership Blueprint, you’ll:
Earn recognition as a strategic leader within your organization.
Gain a trusted voice in cross-functional teams and decision-making.
Drive projects that align with business outcomes and user needs.
Build lasting influence that advances your career & development.
PROOF THIS PROGRAM WORKS...
This isn’t just theory—it’s a proven path that’s already helped designers:
Move into formal leadership roles by earning respect and trust.
Increase design’s business impact with strategies that align with company goals.
Gain invitations to high-level meetings by speaking the language of business.
THE VALUE OF INVESTING IN YOUR LEADERSHIP JOURNEY
Imagine the results you could achieve with this program. Think about the potential for:
Career advancement with increased responsibilities and influence.
Monetary rewards as your role becomes recognized and valued by leadership.
Long-term impact as you drive design maturity and create a lasting legacy.
The Design Leadership Blueprint is priced at $249—a fraction of the value it provides. With this investment, you’re setting yourself up for career growth that will far exceed this cost in value and returns.
BUY IT, TRY IT & APPLY IT!
Risk-Free Guarantee: 30 Days to Experience the Blueprint
I believe in the Design Leadership Blueprint wholeheartedly, which is why I offer a 30-day money-back guarantee. Try the program, complete the exercises, and see how it fits your needs. If you’re not convinced it’s the right step for your career, just let us know, and we’ll issue a full refund—no questions asked.
Are you ready to ACCELERATE YOUR DESIGN MATURITY & LEAD WITH IMPACT?
JOIN THE DLB TODAY AND GET:
The Design Leadership Blueprint Online Course.
A comprehensive course for aspiring design leaders to align design strategy with business goals and drive real ROI.
VALUED AT $2,500
101 High-Impact Design Tactics Cheat Sheet.
Prioritise a list of 101 impactful tactics to systematically improve design maturity and get quick wins.
VALUED AT $997
Private Community Access with Like-Minded Designers.
Lifetime access to an exclusive, members-only community for networking, support, & sharing experiences with design leaders.
VALUED AT $97
Design Process Optimisation Checklist.
A checklist of operational improvements to streamline workflows and boost your team’s efficiency without extra hours.
VALUED AT $97
Fast-Track Roadmap for Quick Wins.
A streamlined version of the course designed to get you early results within 30 days, ensuring fast progress.
VALUED AT $247
Design Maturity Progress Tracker.
A tool to track your progress through the design maturity levels, ensuring continuous improvement and success.
VALUED AT $247
THAT'S A TOTAL VALUE OF $4,185 AND YOU CAN GET IT FOR ONLY $247 TODAY!
AND BECAUSE I WANT THE DLB TO BE AN ABSOLUTE NO BRAINER...
You'll also get these exclusive bonuses, included in the price, if you join today...
Bonus #1: 1-2-1 Strategy Session
Book a personal 30-minute strategy call with me to discuss your unique challenges and get customised feedback on your design maturity plan.
VALUE OF $300 But yours free with THE DLB
Bonus #2: Design Team Playbook
A step-by-step workshop guide you can use to run team workshops, improve collaboration, and align everyone on the design vision and goals in your organisation.
VALUE OF $497 But yours free with THE DLB
Bonus #3: C-Suite Presentation Pack
Pre-designed presentation slides that make it easy to present your design strategy to executives in a clear and compelling way, tailored for business-minded stakeholders.
VALUE OF $197 But yours free with THE DLB
YOU MAY HAVE SOME QUESTIONS...
The DLB course is built around aligning design strategy with business goals and offers clear, proven tactics for showing measurable ROI. For every $1 invested in design, you'll see a $100 return. Forbes
I hear ya! I've been there, but I've also come out the other side and seen the utopia! My course will help you gain influence with stakeholders by demonstrating design’s impact on the bottom line. You'll know exactly what to do and when to do it, and even more importantly, speak the language.
My course teaches you to move beyond execution and into leadership, where you can influence business outcomes and make a lasting impact on your organization. It's easy to follow and full of practical application. For really personalised guidance, there's nothing quite like a passionate and invested mentor.
Everything I share is step-by-step, and practical in nature. Tactics are actionable immediately, saving you time in the long run by streamlining your approach to leadership. Plus, you can avoid making costly mistakes that hold you back from achieving your true potential.
THE NEXT FEW MINUTES, HOURS, AND DAYS:
YOUR JOURNEY STARTS NOW
Within minutes of enrolling, you’ll gain immediate access to Module 1.
Within hours, you’ll start implementing what you’ve learned, and in the coming weeks, you’ll see real changes in your work and influence.
This is your moment to step up, lead with impact, and take control of your design career.
JOIN THE DESIGN LEADERSHIP BLUEPRINT TODAY!
Enroll today to lock in your seat, bonuses, and this exclusive price.
Take control of your career and become the design leader your organization needs.
The Design Leadership Blueprint Online Course.
A comprehensive course for aspiring design leaders to align design strategy with business goals and drive real ROI.
VALUED AT $2,500
101 High-Impact Design Tactics Cheat Sheet.
Prioritise a list of 101 impactful tactics to systematically improve design maturity and get quick wins.
VALUED AT $997
Private Community Access with Like-Minded Designers.
Lifetime access to an exclusive, members-only community for networking, support, & sharing experiences with design leaders.
VALUED AT $97
Design Process Optimisation Checklist.
A checklist of operational improvements to streamline workflows and boost your team’s efficiency without extra hours.
VALUED AT $97
Fast-Track Roadmap for Quick Wins.
A streamlined version of the course designed to get you early results within 30 days, ensuring fast progress.
VALUED AT $247
Design Maturity Progress Tracker.
A tool to track your progress through the design maturity levels, ensuring continuous improvement and success.
VALUED AT $247
BONUS 1: 1-2-1 Strategy Call
Book a personal 30-minute strategy call with me to discuss your unique challenges and get customised feedback on your design maturity plan.
VALUED AT $300
BONUS 2: Design Team Playbook
A step-by-step workshop guide you can use to run team workshops, improve collaboration, and align everyone on the design vision and goals in your organisation.
VALUED AT $497
BONUS 3: C-Suite Presentations
Pre-designed presentation slides that make it easy to present your design strategy to executives in a clear and compelling way, tailored for business-minded stakeholders.
VALUED AT $197
THAT'S A TOTAL VALUE OF $5,179.
YOU CAN GET IT FOR ONLY $247 TODAY!
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